Question: Scenario: Old World, Ltd . Old World, Ltd . , a London - based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies.

Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider which of the following approaches?
Pull strategy channel
Intensive channel
Exclusive channel
Zero-level channel
Scenario: Old World, Ltd. Old World, Ltd., a London-based furniture manufacturer,

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