Scenario: Old World Ltd$.$

Old World Ltd$.,$ a London$-$based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.

Old World should pursue a$($n$)$ channel if it decides to greatly intensify its direct marketing efforts.

A$.$ selective

B$.$ one$-$level

C$.$ zero$-$level

D$.$ intensive