Question: Scenario: Sappi recognised declining demand for fine paper globally and shifted focus to dissolving pulp and packaging. How does this align with Kotter's model? a.

Scenario: Sappi recognised declining demand for fine paper globally and shifted focus to dissolving pulp and packaging. How does this align with Kotter's model?

Step Anchoring changes

Step Developing a vision

Step Establishing urgency

Step Short-term wins

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