Question: [ Scenario ] Select the scenario that best represents what would be considered illegal, but ethical marketing. Sitara is the CMO at Ben and Jimmie's
Scenario Select the scenario that best represents what would be considered illegal, but ethical marketing.
Sitara is the CMO at Ben and Jimmie's Ice Cream. She discovers that their competitor: Cutie Cow Ice Cream has been abusing their animals. She then goes on to expose the company by releasing Cutie Cow's confidential information to the public.
Hope is the CEO of Hope and Ham, a sandwich shop dedicated to raising funds for homeless shelters. For every sandwich purchase, is donated to the local homeless shelters.
Mikki owns a juice bar that locally sources its fruit from farmers in the local areas. The farmers who sell her fruit help advertise her juice bar, and in return she not only pays them for her fruit but also takes donations from customers to give to the local farmers.
Isabella owns Happy Coffee, a coffee shop. Although there is no scientific evidence proving or disproving her claim, Isabella likes to put in her advertising that her coffee will make you happy.
Joy owns a phone company. She finds old phones, fixes them up and
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