Question: ( Scenario ] Select the scenario that best represents what would be considered illegal, but ethical marketing. Hope is the CEO of Hope and Ham,

(Scenario] Select the scenario that best represents what would be considered illegal, but ethical marketing.
Hope is the CEO of Hope and Ham, a sandwich shop dedicated to raising funds for homeless shelters.
For every sandwich purchase, 10% is donated to the local homeless shelters.
Mikki owns a juice bar that locally sources its fruit from farmers in the local areas. The farmers who sell her fruit help advertise her juice bar, and in return she not only pays them fonher fruit but also takes donations from customers to give to the local farmers.
Sitara is the CMO at Ben and Jimmie's Ice Cream. She discovers that their competitor: Cutie Cow Ice Cream has been abusing their animals. She then goes on to expose the company by releasing Cutie Cow's confidential information to the public.
Isabella owns Happy Coffee, a coffee shop. Although there is no scientific evidence proving or disproving her claim, Isabella likes to put in her advertising that her coffee will make you happy.
Joy owns a phone company. She finds old phones, fixes them up, and resells them. Joy knows that in the Pear Phone 9, the motherboard is prone to lighting on fire and the product has been recalled.
However, when she comes across these phones, she fixes them and advertises them as being the Pear Phone 10. As a result, many of her customers have experienced phone fires.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!