Scenariol: Please answer the questions below based on this scenario and your knowledge of change management. Coffee Guru started with two small coffee shops in New York City, and after a few years of financial success it was acquired by LMX Corporation which owns a lot of casual dining and fast food restaurants around the United States and the world. After the acquisition Coffee Guru became in a very good position to expand. After a period of 10 years, it has grown to comprise of a chain of 100 coffee shops across the United States. The corporation owns fair-trade coffee bean farms in Brazil, Costa Rica and Kenya. They also employ specialist baristas and customer service employees, and they pride themselves on their multicultural expertise as they welcome guests from all regions of the world. The Corporation now employees over 700 staff members in fulltime, part time and casual positions. Their head office is in New York City, which houses the management 1 The long-term vision of Coffee guru is to expand geographically to provide quality coffee to different locations across the world, whilst maintaining its reputation for exceptional service and products. The Key Organizational Objectives for the next five years are to: 1. Increase the number of locations in the U.S by 15% over the next 5 years 2. Break into markets (example new international regions) 3. Attract and retain high quality staff 4. Provide a unique coffee shop experience for all guests that will be the same across all their branches Preliminary evaluation of market opportunities has identified the Middle East or Europe as the two regions that are promising for international expansion in the next 24 months. Traditionally Coffee Guru has always been able to attract and retain high quality staff at an acceptable level. However, recently turnover has increased in the branch managers and customer service department as they feel they are underpaid and over worked. Coffee Guru has a strong culture of internal promotion, however because some properties are new, and the staff have not received key training programs there is a shortage of staff ready to move into the vacant branch manager positions. The employment market is currently highly competitive, and Coffee Guru is for the first time having trouble in attracting the quality of staff they require. Management practices differ from property to property and HR have identified the need to standardize staffing practices, particularly in relation to recruitment and selection and performance management practices. Despite the fact that Coffee Guru has experienced rapid growth accompanied by a focus on continuous improvement, many of the staff in the older properties are resistant to change and prefer to use the processes established within their own branch. After reading the scenario above, please answer all the following questions. 1. After analyzing the organizational objectives, identify the required strategic changes required by the organization. (8 Marks) (1.1) 1. After analyzing the organizational objectives, identify the required strategic changes required by the organization. (8 Marks) (1.1) Organizational Objectives (each objective is 1 Strategic Changes Mark) (each strategic change is 1 Mark) Increase the number of locations in the united states by 15% Break into new markets Attract and retain high quality staff Provide a unique coffee shop experience 2. What are 2 Strengths and 2 Weaknesses of Coffee Guru? (4 Marks) (1.2) What are 2 Opportunities and 2 Theeats for Coffee Guru? (4 Marks) (1.3) Will you have to review and prioritize change requirements or opportunities with relevant managers (1 Mark) ? Explain in Marks total) (1.5) two reasons why you would have to do that (2 marks)? (3 Give two methods on how you would consult with stakeholders specialists and experts to assist in the identification of major change requirements and opportunities (marks) (1.6) Which change do you think is the most important (1 mark) and explain in 2 points why you think its important(2 marks) (3 Marks total) 7. What is a cost benefit analysis? How would you undertake it for your change? Identify 2 costs and 2 benefits of your chosen change. (6 marks) (2.1) Cost benefit analysis definition: How would you undertake it? Undertake a Risk Analysis for your change and identify 2 risks and 2 barriers that would face you (4 Marks) (2.2) How would you develop a change management project plan for your change? (3 marks) (2.3) Will you need to obtain approvals from relevant authorities to confirm the change management process? (Mark) Explain why in Ipoint. (I Mark) - Total 2 marks (2.4) Assign three resources you will need for the project (3 marks) Will you have to report your requirements to the relevant managers? (I Marki (4 Marks total) 1. Identify 3 different methods to communicate the change (3 Marks) (3.1, 3.2) 13. Identify 2 different methods to educate staff on the changex (2 Marks) (3.1) 1 Why is it important to conduct regular evaluations, reviews and modifications of your project plan? (2 Marks) (3.7)