Coffee Guru started with two small coffee shops in New York City, and after a few years of financial success it was acquired by LMX Corporation which owns a lot of casual dining and fast food restaurants around the United States and the world. After the acquisition Coffee Guru became in a very good position to expand After a period of 10 years, it has grown to comprise of a chain of 100 cotlee shops across the United States The corporation owns fair trade coffee bean farms in Brazil, Costa Rica and Kenya. They also employ specialist baritas and customer service employees, and they pride themselves on their multicultural expertise as they welcome guests from all regions of the world The Corporation now employees over 700 staff members in ultime, part time and casual positions Their head office is located in New York City, which houses the management team for the corporation as a whole, and also for Coffee Guru The long term vision of Coffee guru is expand geographically to provide quality coffee to different locations across the world, whilst maintaining its reputation for exceptional service and products The Key Organizational Objectives for the next five years are to 1. Increase the number of locations in the US by 15% over the next 5 years 2. Break into markets (example new international regions) 3. Attract and retain high quality staff 4. Provide a unique coffee shop experience for all guests that will be the same across all their branches Preliminary evaluation of market opportunities has identified the Middle Easter Europe as the two regions that are promising for international expansion in the next 24 months Traditionally Coffee Guru has always been able to attract and retain high quality staff at an acceptable level. However, recently tumover has increased in the branch managers and customer service department as they feel they are underpaid and over worked. Coffee Guru has a strong culture of internal promotion, however because some properties are new and the staff have not received key training programs there is a shortage of staff ready to move into the vacant branch manager positions The employment market is currently highly competitive and Coffee Guru is for the first time experiencing difficulty in attracting the quality of stall they require Management practices differ from property to property and HR have identified the need to standardize staffing practices, particularly in relation to recruitment and selection and performance management practices Despite the fact that Coffee Guru has experienced rapid growth accompanied by a focus on continuous improvement, many of the staff in the older properties are resistant to change and prefer to use the processes established within their own branch. After reading the scenario above, please answer all the following questions. 1. After analyzing the organizational objectives, identify the required strategic changes required by the organization. (8 Marks) (1.1) 1. After analyzing the organizational objectives. identify the required strategic changes required by the organization. (8 Marks) (1.1) Organizational Chines Bereg Changes Increase the number of location in Provides the 2. What are 2 Strengths and 2 Weaknesses of Coffee Guru? (4 Marks) (1-2) 3. What are 2 Opportunities and 2 Threats for Coffee Guru? (4 Marks) (1.3) Opportunities 4. Will you have to review and prioritize change requirements or opportunities with relevant managers? Explain in two reasons why you would have to do that? (3 Marks) (1.5) 5. What is a cost benefit analysis? How would you undertake it for your change? Identify 2 costs and 2 benefits of your chosen change. (6 marks) (2.1) Cost benefit analysis definition: How would you undertake it