SCOPE : Chapter $10($Corporate Strategy$),$ ChapterCase $10($IKEA$)$

Globalization; Textbook: Strategic Management by Frank Rothaermal

Question$-1$ : What is Globalization $?($Max $2$ Points$)$

Question$-2$ : What are the advantages and disadvantages of internal expansion $?($Max $4$ Points$)$

ChapterCase $10$ : IKEA

Question$-3$ : Please draw SWOT for IKEA moving forward, at least $3$ points in each category of

SWOT $?($Max $4$ Points$)$