SCOPE $-$ Chapter$-6,$ ChapterCase $6$: JetBlue, Chapter$-7,$ ChapterCase $7$: Netflix

Business Level Strategy; Textbook: Strategic Management by Frank Rothaermal

Question$-1$ : Describe one generic business strategy with example. $($Max $2$ Points$)$

ChapterCase $6$ : JetBlue

Question$-2$ : Despite initial success why JetBlue was unable to sustain Blue Ocean strategy $?$

$($Max $3$ Points$)$

Types of Innovation

Question$-3$ : What is a disruptive innovation $?($Max $2$ Points$)$

ChapterCase $7$ : Netflix

Question$-4$ : How did Netflix use innovation in its business strategy to gain and sustain

competitive advantage $?($Max $3$ Points$)$