Scott has found himself restless over the past four weeks. The news has been discussing an all industry labor shortfall for the spring of 2023. Cost of living had increased another 6.4% and the energy costs were expected to increase again in April. He had oversold on his commitments to his clients for the same period of time, as a result had determined his labor demand was 56 employees for the upcoming season. His labor supply historically had been 19-24 year old domestic, male and females that travelled to the Okanagan Valley for summer employment from Halifax to Victoria. He knows he has differentiated his strategy based upon key success factors of quality, customer satisfaction and safety. The industry traditionally focuses on productivity. Scott found the best draw to the organization for new recruits has been social media. However, he was reviewing another week of statistics that were bringing applications of the wrong experience type or no relevant experience at all. He was trying to get the right person by posting pictures of rock climbing and mountain biking. He thought he could talk about the job once the candidate had reached the selection process. He needed to change the message. As a second year business student at the Okanagan School of Business you need to tell Scott two things.

For 4 Marks list and explain what information should be provided in a recruiting message.

For 6 Marks make one SMART recommendation and focus on the situation and determine what his specific message should be.

You do not have much time. Budget this question to 15 minutes