Question: Scott is a young affluent professional who values quality global goods and is not terribly concerned about social responsibility. According to the Harvard study on
Scott is a young affluent professional who values quality global goods and is not terribly concerned about social responsibility. According to the Harvard study on global brands and global populations that was discussed in the Core Reading, to which market segment does Scott likely belong?
| Global citizens | ||
| Global dreamers | ||
| Antiglobals | ||
| Global agnostics |

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