Question: SEAL RITE ENVELOPE COMPANY (B) Profitability Analysis What problems are indicated from the data in What should Rose Douglas do about those problems? Annual Customer
SEAL RITE ENVELOPE COMPANY (B)
Profitability Analysis
- What problems are indicated from the data in
- What should Rose Douglas do about those problems?
Annual Customer
Volume ($000)
Over $200
$100-200
$50-99.9
$40-49.9
$30-39.9
$20-29.9
$10-19.9
$5-9.9
$4.4.9
$3-3.9
$2-2.9
$1.1.9
Number of
Accounts
4
4
32
24
25
63
157
349
235
309
569
842
Number of Calls
256
274
1,344
1.011
1158
3.114
4725
Under $1
No sales
871
688
7.021
2.639
3,233
4,212
6,360
6.345
2,001
Total or average
4,172
43,693
O T:
guesuons:
Sales
(% of total)
10.9
2.9
11.7
5.4
40
8.5
13.2
15.7
5.0
5.2
71
6.9
3.5
0.0
100
Gross
Selling
Operating
profit
Expense
Profit
(% of sales) (% of sales) (% of sales)
15.9
4.0
11.9
23.6
9.5
14.1
19.8
10.2
9.6
18.4
10.2
8.2
21.8
9.6
12.2
22.8
10.9
11.9
23.9
13.4
10.5
25.9
16.8
91
29.0
19.3
10.3
31.6
21.9
9.7
31.2
25.3
5.9
30.4
343
23.6
30.9
75.3
244.4
0.0
0.0
0.0
25.0
201
5.0
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