Search Engine Optimization

Scenario. You are the new Digital Marketer for the hospitality business that you experienced and filmed. Imagine that the business is struggling with their digital marketing strategy, especially in attracting new customers. The people running the business do not understand about what SEO is or about the importance of keywords and phrases as the start to an SEO campaign, and need your help: 1. Check the discoverability of the business. Since you know their brand name, what will you say about the quality of the search result? 2. Create at least one measurable objective for the new SEO campaign. Two objectives will be better. What are the campaign objectives? How do these objectives help the business objectives? 3. List all the keywords that you think the business needs for their SEO campaign