Search in Document 2+ Sh ABECcDce AaBbcode AaBbCD AaBbccde AaBb albedee Heading Heading 2 ABCODE AB Cedre Normal No Spacing Title Subtitle Subtle Emph Part 1 - Complete a BCG Matrix High Stars Question Marks Market Growth Cash Cows Dogs Low High Low Market Share (Relative to biggest competitor) The BCG Matrix is most useful for determining what to do about individual products in a varied product line. For example, Apple produces iPhones, iPads, iPods and Watches. The BCG Matrix measures market share and market growth potential for a product to help a company determine how best to approach the future of that product. Here is the first part of the assignment: 1. Select a food manufacturing and distribution company with a varied product line. Examples might include Kraft or Nabisco. 2. Select four products currently produced by that company, one each that falls in one of the four quadrants of the BCG Matrix. 3. Provide a brief (one paragraph) justification for why each of the products you selected falls into the category you determined. Focus on A9 x . W