Search Question 4 Refer to the Partial Least Squares Structural Equation Modeling (PLS-SEM) findings below: Table 1. Validity and Reliability Cronbach's Composite Average Alpha rho A Reliability Variance Extracted Ascription of Responsibility 0.849 0.877 0.888 0.572 Awareness of Consequences 0.875 0.88 0.902 .569 Biospheric Values 0.819 0.853 0.864 0.517 Intention to Minimize Energy Consumption 0.860 0.872 0.895 0.588 Pro-environmental Beliefs 0.869 0.882 0.902 0.574 Table 2. Fornell-Larcker Criterion AC AR BV ESI EB Ascription of Responsibility .756 Awareness of Consequences 0.743 0.754 Biospheric Values 0.534 0.735 0.719 Intention to Minimize Energy Consumption 0.659 0.571 0.413 0.767 Pro-environmental Beliefs 0.782 0.719 0.552 0.557 0.758 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Table 3. Heterotrait-Monotrait Ratio (HTMT) AC AR BV ESI EB Ascription of Responsibility Awareness of Consequences 0.807 Biospheric Values 0.582 0.907 Intention to Minimize Energy Consumption 0.732 0.620 0.451 Pro-environmental Beliefs 0.885 0.813 0.629 0.624 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Table 4. Loading and Cross-Loading AC AR BV ESI EB AC 0.550 0.835 0.690 0.450 .665 AC 0.514 0.753 0.533 0.449 0.326 AC3 0.52 0.764 0.513 0.364 0.560 AC4 0.398 0.697 0.717 0.265 0.316 AC 0.602 0.631 0.267 0.544 0.582 AC6 0.457 0.783 0.723 0.291 0.514 AC 0.731 0.798 0.590 0.478 0.692 AR 0.77 0.65 0.54 0.460 0.604 AR2 0.850 0.65 0.45 0.587 0.813 AR3 0.700 0.481 0.19 0.398 0.573 AR4 0.72 0.520 0.396 0.425 0.610 ARS 0.831 0.681 0.524 0.652 0.627 AR6 0.634 .289 0.221 0.382 0.232 BVI 0.343 0.461 0.57 0.165 0.295 BV2 0.485 0.473 0.750 0.437 BV3 0.443 0.296 0.567 0.784 0.147 0.272 Page 3 of 4 May - Aug. 2021 Final Examination BB204/BBB2043 Business Research Method BV4 0.398 0.508 0.702 0.299 0.396 BV5 0.291 0.567 0.77 0.246 0.372 BV6 0.375 0.634 0.710 0.286 0.486 EBI 0.643 0.619 0.555 0.467 0.788 EB2 0.728 0.601 0.51 0.444 0.771 EB3 0.538 0.500 0.403 0.410 0.811 EB4 0.683 0.570 0.441 0.490 EBS 0.892 0.514 0.369 0.139 0.334 0.720 EB6 0.540 0.420 0.187 0.419 0.779 EB 0.437 0.719 0.650 0.349 0.473 ESII 0.461 0.357 0. 129 0.755 0.297 ESI2 0.491 0.28 0.174 0.73 0.453 ESI3 0.482 0.48 .360 0.825 ).348 ESI4 0.666 ).45 0.26 0.778 ).61 ESIS 0.357 0.487 0.47 0.699 ESI6 0.327 0.505 0.549 0.507 0.802 0.446 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Interpret the Findings: i. Cronbach's Alpha (2.5 Marks) ii. Dillon-Goldstein's rho (2.5 Marks) iii. Composite Reliability (2.5 Marks) iv. Average Variance Extracted (2.5 Marks) V. Discriminant Validity - Fornell-Larcker Criterion (5 Marks) vi. Discriminant Validity - Heterotrait-Monotrait Ratio (5 Marks) vii. Loadings and Cross-Loading (5 Marks) [Total: 25 Marks] [TOTAL 100 MARKS]