Sears 1. Sears' objective is to convert itself into an effective brickandclick organization. How will you evaluate its current approach to making an e-business transformation? What are the key issues that need to be resolved in order to make a successful ebusiness transformation? 2. What are the critical capabilities that are required for successful ebusiness transformation? How has Sears been building its key capabilities for ebusiness? What are the advantages and disadvantages of its approaches to building eBusiness capabilities? 3. If you were Garry Kelly, how will you tackle the following issues: a. Sears sells a variety of merchandise ranging from appliances to apparel. How should it position itself online? Should it sell all of its goods, or focus on a few selected goods? Why / Why not? b. What will you decide about Lands' End? Should it be integrated into Sears' e business, or should it be a separate entity? What are the implications of each of these n1anmn4i-.nn0