Suggested assignment questions

Sears' objective is to convert itself into an effective brickand$-$click organization. How will you evaluate

its current approach to making an e$-$business transformation? What are the key issues that need to be

resolved in order to make a successful e$-$business transformation?

What are the critical capabilities that are required for successful e$-$business transformation? How has

Sears been building its key capabilities for e$-$business? What are the advantages and disadvantages of its

approaches to building e$-$business capabilities?

If you were Garry Keller, how will you tackle the following issues:

$($a$)$ Sears sells a variety of merchandise ranging from appliances to apparel. How should it position on$-$

line? Should it sell all of its goods, or focus on a few selected goods? Why$/$why not?

$($b$)$ What will you decide about Lands' End? Should it be integrated into Sears' e$-$business, or should it be

aseparate entity? What are the implications of each of these alternatives?