Seasonal demand is particularly important to the fashion industry. Mother's Day,

Father's Day Halloween, Valentine's Day and other occasions have all been promoted as times to buy clothing for these special occasions.

Now, some clothing companies have moved on to 'generic' clothing, which can be worn any time. The clothing is intended to be worn year round and hereby enables the retailers to mitigate risk against seasonality.

(a) What seem to be the advantages and disadvantages of these strategies?

(b) What else could Clothing Retailers do to cope with demand fluctuations?