Question: Sebastian is considering purchasing a high - end grill for his new townhome. Naturally, he compares several types of grills, including those with features such

Sebastian is considering purchasing a high

-

end grill for his new townhome. Naturally, he compares several types of grills, including those with features such as flattops, smoke chambers, and extra burners, but he also is evaluating each product's reputation, warranty, his own experience with the brand, and of course, the price. All of the components that Sebastian is evaluating make up

Multiple Choice

the core product evaluation.

his product mix.

his brand awareness.

the total product offer.

6

15

Sebastian is considering purchasing a high-end grill for his new townhome.

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