Sebastian $is$ considering purchasing a high$-$end grill for his new townhome. Naturally, $he$ compares several types $of$ grills, including those with features such $as$ flattops, smoke chambers, and extra burners, but $he$ also $is$ evaluating each product$s$ reputation, warranty, his own experience with the brand, and $of$ course, the price. All $of$ the components that Sebastian $is$ evaluating make $up$

Multiple Choice

his product mix.

the total product offer.

his brand awareness.

the core product evaluation.