Question: Sebele Creations ( Pty ) Ltd , a semi conductor company, is interested in venturing into e - commerce to expand its customer reach. However,

Sebele Creations (Pty) Ltd, a semi conductor company, is interested in venturing
into e-commerce to expand its customer reach. However, the company is still
stuck to the traditional business response system despite the rapid changes in the
environment. Advise Sebele Creations (Pty) Ltd on critical business response
activities that would enable the company to respond appropriately to the changes
in the environment. [40 Marks]
 

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