SECONDARY DATA (estimates): Price Attendance A Quantity (Q1 + Q2) /2 A Price (P1 + P2) / 2 $10 12,000 (12k) $12 10,000 (10k) 2k=(12k-10k) 11k=(12k+10k)/2 -2= (10-12) 11=(10+12)/2 $16 8,000 (8k) 2k= (10k - 8k) 9k=(10k+8k)/2 -4= (12-16) 14 (12+16)/2 ELASTICITY: BREAKEVEN: A Quantity / (Q1 + Q2) / 2 Fixed Costs / Contribution Margin (CM) A Price / (P1 + P2) / 2 CM = Price - Variable Cost Elasticity 10 to 12 1200 $10 Elasticity 12 to 16 833 $12 $16 PROFIT: Revenue Costs (Price * Quantity) - Fixed Costs - (Variable * Quantity) $10 $12 $16