Question: SECTION 1 [40 MARKS] Critically assess the current brand and its suitability for the global market by applying the branding decision process to determine its

SECTION 1 [40 MARKS] Critically assess the

SECTION 1 [40 MARKS] Critically assess the current brand and its suitability for the global market by applying the branding decision process to determine its value and build a global brand. SECTION 2 [30 MARKS] Discuss critically the benefits and issues of global expansion for your brand. Determine, in light of this discussion, how you will manage and expand your brand globally. SECTION 3 [30 MARKS] Present a digital branding strategy to support the globalisation of the brand. Include in it a rationale for the strategy, as well as how you will measure the brand's success

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