Section $1$: Customers: Dollar General

Who are the current customers$/$users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. $($NOTE: DO NOT say $$ANY$,$ ALL, EVERYONE$$ you cannot target everyone, you must be specific$).$ For example: Age Bracket: $40-60,$ I chose this group because they have established their career and are accustomed to the luxury lifestyle. Most likely the kids are out of the house, and they have more freedom to purchase luxury items.

Age Bracket:

Gender:

Income Bracket:

Education Level:

Lifestyle:

Psychographics $($Interest$,$ Hobbies, Past times$)$:

Buying Behavior$/$Price Sensitivity:

Other items you would segment up on $($optional$)$: