Section $1$: Customers

Who are the current customers$/$users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. $($NOTE: DO NOT say "ANY, ALL, EVERYONE" you cannot target everyone, you must be specific$).$ For example: Age Bracket: $40-60,$ I chose this group because they have established their career and are accustomed to the lwxury lifestyle. Most likely the kids are out of the house, and they have more freedom to purchase luxury items.

Age Bracket:

Gender:

Income Bracket:

Education Level:

Lifestyle:

Psychographics $($Interest$,$ Hobbies, Past times$)$:

Buying Behavior$/$Price Sensitivity:

Other items you would segment up on $($optional$)$:

Section $2$: Competitive Analysis

Identify three competitors for the business you have selected. Discuss why each competitor is different from your business.

You should specifically focus on what they offer, that your business does not and why the target audience might prefer this

business. You should write at least two substantive sentences for each competitor Example: Storbucks$-$starbucks is an

internationally known brand with instore, drive through, and delivery available. consumers can even purchase starbucks at

their local grocery store for home brewing, as well as on

Amazon.com. They offer consumers the flexibilit, of product

purchasing.

edictions: On

FV Accessibility: Good to go

Focus