Section 1: Executive Summary- PLEASE DO THIS FOR STARBUCKS

The Executive Summary is a short overview of the most important information about your abbreviated marketing plan. The executive summary is not an introduction. It summarizes the abbreviated marketing plan. Therefore, please write it last, after the rest of the plan is completed, and place it right after the cover page. The sections in the executive summary should correspond to the section headings in the abbreviated marketing plan (Company Analysis; Market, Consumer, and Competitive Analysis; Situation Analysis and Marketing Objectives; Marketing Strategy; Digital Marketing Strategy; Brand You: Positioning Yourself for a Role on the Product Pitch Team).

Your Executive Summary should address the following questions in 200-300 words:

What is the most critical information needed by a marketing decision-maker interested in the marketing plan in case s/he is too busy to read the entire document?

Please present your company analysis in a two-page report. This is not a paper. Use paragraphs, bullet points, and images.