Section 1: Market Segmentation & Targeting

What problem does your product or service solve?

Describe the total market for your solution: Who are potential customers?

What are the key segments within this market?

Identify and briefly describe 1-3 segments that this company serves.

Which segment does this marketing plan focus on, and why? Why do you believe this

Section 3: Customer Decision-Making Profile Identifying the Customer and Problem

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

segment will offer growth and profit opportunities?

Section 2: SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below, remembering that Strengths and Weakness are INTERNAL to the organization and Opportunities and Threats are EXTERNAL (i.e., C-PEST that are not in their direct control).

Section 4: Marketing Mix (4Ps) Product Strategy

Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target markets needs? Be sure to consider:

What level of quality and consistency does the offering have?

How many features does it have and can they be removed or added?

How well does your product or service deliver what the customer values? How can it

improve?

What improvements would help your offering