Section 2: Case Study questions

The Case Study:

Hakeem provides a an electronic platform to manage medical records, Hakeem platform collects patients medical information through private and government hospitals in Jordan, and at the other end, clinical staff can access these records to review the medical and surgical history, physical examinations, lab results, procedural and surgical reports, current medications, allergies as well as in-patient and out-patient clinic visit notes.

Q11. Briefly describe how the three business opportunities of the internet make it an attractive business environment for Hakeem platform (3 marks):

Q12.Is Hakeem a B2B or a B2C business? Explain why in less than 50 words (4 lines) (3 points)?

Q13.What is Hakeems business model? Explain why in less than 50 words (4 lines) (3 points)?

Q14. Mention and briefly describe the use of owned, earned and paid media in digital marketing campaigns for Hakeem platform (3 points).

Q15. Mention and briefly describe three digital media channels (communication techniques) that could be used in Digital marking campaigns for Hakeem platform (3 points).