Section $2$: Competitive Analysis: Dollar General

Identify three competitors for the business you have selected. Discuss why each competitor is different from your business. You should specifically focus on what they offer, that your business does not and why the target audience might prefer this business. You should write at least two substantive sentences for each competitor. Example: Starbucks$-$ Starbucks is an internationally known brand with instore, drive through, and delivery available. Consumers can even purchase Starbucks at their local grocery store for home brewing, as well as on Amazon.com. They offer consumers the flexibility of product purchasing.

Competitor $1$:

Competitor $2$:

Competitor $3$:

Section $3$: Positioning Statement

Create a new Positioning Statement for your business and discuss how it aligns with the target audience you identified in Section $1.$ Example: BMW Positioning statement: The brand for upscale customers of sports cars $($target customers$)$ who want an exhilarating experience $($USP$).$ I chose to create this positioning statement because it aligns with our target customers who enjoy the speed and style of the luxury sports car. It displays our unique product offering for our target audience.

Newly Created Positioning Statement:

Discussion of Target Market Alignment using at least two substantive sentences:

Section $4$: Collaborators

Identify two Prime Collaborator$/$Partnerships for the business you have selected. Discuss how each partnership is being used to help the business. You should write at least two original substantive sentences for each Collaborator$/$Partnership$.$ Example: HarmanKardon Audio $-$ The brand has partnered with HarmanKardon Audio to provide a higher quality sound system inside of the vehicles. The partnership has helped enhance the product quality to provide a better customer experience.

Collaborator $1$:

Collaborator $2$: