SECTION $2$ Customer Relationship Management in the Supply Chain $[25$ MARKS$]$ Service quality is one of the most researched concepts of customer service as it is maintained that for retail organisations $$quality is the lifeblood that brings increased patronage, competitive advantage and long$-$term profitability$$ according to Clow & Vorhies $(1993).$ Knowing your customers means understanding the level of service quality that they expect from your company. Quality customer service will allow you to maintain a loyal customer base as most consumers are not only interested in the products you offer, but also the level of quality. Assess each of the dimensions of service quality outlined by Parasuraman et al$,1998$: $$ Tangibles $$ Reliability $$ Responsiveness $$ Assurance $$ Apathy Then, afterwards, demonstrate how your company$$s retail quality management strategy meets these standards, from floor staff to upper management and how this, in particular, impacts the marketing department.A careful and methodical assessment of the dimensions of service quality has been done and a thorough demonstration of how the company$$s retail quality management meets each of these standards and impacts the marketing department.DISCUSS $5$ FACTORS IN DETAIL $.$APPLY $5$ FACTORS TO PEP RETAIL $.$