Question: Section 2. Developing Successful Business New Ideas What general environmental trends are most instrumental in creating business opportunities? Provide an example of each environmental trend

Section 2. Developing Successful Business New Ideas

  1. What general environmental trends are most instrumental in creating business opportunities? Provide an example of each environmental trend and the type of business opportunity that it might help create.

  2. Tammy, a product development specialist at Procter & Gamble, plans to write an e-mail message to her father asking for a loan. The purpose of the loan will be to start a company to sell an environmentally friendly line of home cleaning supplies that Tammy has spent the past two years developing in her spare time. Tammy wants to convince her father that the idea represents an attractive business opportunity. In your opinion, what should Tammy include in the e-mail message?

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