Section 4: Section 4: Conclusions and Recommendations (2 or 3 slides) State your overall findings and whether you believe the hashtag campaign is successful so far. Then provide your recommendations for next steps. Below are some thought-starters: o How the call-to-action can be improved to increase conversions. o Suggestions for new types of content. o Additional resources that are needed. O How to remove any barriers that were identified. o Increasing post frequency and moderation of a particular social media site. O How to steal share-of-voice (SOV) from competitors. o How to address negative comments. How to show appreciation to active followers. o How to attract the attention of relevant influencers. Section 5: Appendix (Optional) - 1 slide Optional section, which include additional information for the reader to review, such as additional screen captures, profiles of users, and more