SECTION A

$1.$ Define strategic Management and analyze two pitfalls in strategic Management.$(10$ marks$)$

$2.$ What is a Vision and Mission Statement, Explain the importance of Vision and Mission Statement to Business.$(20$ marks$)$

$3.$ Describe and explain the levels of Strategy.$(10$ marks$)$

$4.$ Discuss Michael Porter$$s three $(3)$ Generic Strategies$(10$ Marks$)$

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SECTION B$.$

$1.$ Explain the major external forces that have an impact on strategy formulation.$(20$ marks$)$

$2.$ Discuss porters$$s five forces model and its importance in strategy formulation.$(20$ marks$)$

$3.$ Explain the merits and demerits of doing business$$ globally$(10$ marks$)$