Question: Section A 1 . What are the FIVE (5) judgements will you make to select a perfect brand name? (what are the characteristics of a

Section A

1 . What are the FIVE (5) judgements will you make to select a perfect brand name? (what are the characteristics of a good brand name) 10 marks

2. to what social marketing is with relevant examples and assess FIVE (5) types and THREE (3) characteristics of social marketing. (10 marks)

3. What market segmentation is. FIVE (5) benefits of market segmentation with appropriate examples. (10 marks)

4. FOUR (4) benefits of marketing research criteria with suitable examples. (10 marks)

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