There are FOUR (4) questions in this section. Answer ALL questions.

1. As a Brand Manager of Hyundai Motor Company, you are responsible for developing the right brand name for a new model electric sports utility vehicle that will be launched soon. Therefore, you need to make some considerations before choosing an excellent brand name. What are the FIVE (5) judgements will you make to select a perfect brand name? (5 Marks)

2. Assume that you are a Marketing Manager at Kentucky Fried Chicken (KFC). To boost your products' sales, you intend to undertake social marketing activities as an approach to change or maintain consumer's behaviour. Relate concepts of social marketing with relevant examples for the social marketing activities and assess FIVE (5) types and the THREE (3) characteristics of social marketing. (5 Marks)

3. Honda Motor Company is considering introducing its new hybrid minivan into the Malaysian market. As the Senior Marketing Manager, you must undertake a market segmentation activity to offer this new model to a homogeneous market. Suggestion: How would you enlighten a fresh team of marketers on market segmentation Analyse FIVE (5) benefits with appropriate examples for Honda Motor Company. (5 Marks)

4. As a Junior Marketing Executive at Panasonic Television Company, you were asked by top management to conduct marketing research before a new model smart television set is introduced into the market. Before you could perform this marketing research, the Marketing Manager requires you to examine how marketing research can be conducted efficiently. Illustrate your answer with FOUR (4) useful marketing research criteria with suitable examples.