Question: SECTION A: (30 marks) The consumer typically passes through five stages model of the consumer buying process. The model captures the full range of considerations

SECTION A: (30 marks) The consumer typically passes through five stages

SECTION A: (30 marks) The consumer typically passes through five stages model of the consumer buying process. The model captures the full range of considerations that arise when a consumer faces a highly involving or new purchase. Explain the model and support your answer with relevant examples. (20 marks) b. Demographic segmentation provides great insights into consumer behaviour and the preferences of specific markets. Discuss the demographic segmentation variables with relevant examples. (10 marks)

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