SECTION A $[60$ MARKS$]$

Answer ALL the questions in this section.

Question $1$

$(15$ Marks$)$

Consumer value must be defined from the customers perspective, based on the relative importance to the customer of the

various elements of perceived price, perceived total cost of acquisition and use and perceived benefits of owning or using

the goods or service $($Pienaar et al$.,2017).$

Bearing in mind the above paragraph, describe the various different perceptions of value among customers.

Question $2$

$(20$ Marks$)$

With the aid of suitable and applicable examples, explain in detail the areas in which business logistics strategy, tactics and

operations can enhance the long$-$term wealth of a business.

Question $3$

$(10$ Marks$)$

Evaluate any three examples of customer characteristics that also have a significant impact on the choice of transportation

mode.

Question $4$

$(15$ Marks$)$

A major problem in the product returns process is the unpredictability of when returns will arrive at the warehouse. Usually,

the returns processing facility