SECTION A

$[60$ MARKS$]$

Answer ALL the questions in this section.

Question $1$

$(15$ Marks$)$

"Consumer value must be defined from the customer's perspective, based on the relative importance to the customer of the various elements of perceived price, perceived total cost of acquisition and use and perceived benefits of owning or using the goods or service $($Pienaar et al$.,2017)."$

Bearing in mind the above paragraph, describe the various different perceptions of value among customers.

Question $2$

$(20$ Marks$)$

With the aid of suitable and applicable examples, explain in detail the areas in which business logistics strategy, tactics and operations can enhance the long$-$term wealth of a business.

Question $3$

$(10$ Marks$)$

Evaluate any three examples of customer characteristics that also have a significant impact on the choice of transportation mode.

Question $4$

$(15$ Marks$)$

"A major problem in the product returns process is the unpredictability of when returns will arrive at the warehouse. Usually, the returns processing facility does not know what and how much product will be returned on any given day. The vast majority of returns are unplanned and are therefore to a large extent unpredictable. Consequently, problems arise when trying to conduct proper route planning or to schedule staff, vehicles, equipment and other resources when demand for those resources is unknown or variable $($Pienaar et al$.,2017)."$

Taking the above insert into account, discuss the respective stages in the reverse logistics process.