Section A: Case Study Analysis:

Case 1: Google: An Analysis of Google Inc. Google was founded in September 1998 by Larry Page and Sergey Brin that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. In case of Search Engine Google Search Engine is the best search engine in the world and it is also one of most popular products from Google. Other search engines are Bing (Bing is Microsoft's answer to Google and it was launched in 2009), Yahoo, Baidu, AOL, Ask.com. etc. If we are talking about video Experience You Tube is far head of any of its competitors. Competitors for you tube are Vimeo, Flickr, Dailymotion, Metacafe, Photobucket, Veoh and so on. In Email services Gmail is arguably the best email service provider at the moment, next are Outlook (Reinvented Hotmail), Tutanota, Yahoo Mail, iCloud Mail, AOLMail and so on. Number one Internet Browser is Google Chrome and its competitors are Mozilla's Firefox, Tor Browser, Opera, Vivaldi, Brave, Torch Browser, Safari, Internet Explorer, Microsoft Edge. Google is ranked Ist in the year 2007, 2008 & 2012 while in other years it in the list of top 100 companies. With such a large product portfolio Google is ruling the market through its web services solutions, Ad words and other enterprise solutions. Its most popular Google search engine is by which Google is ruling the market in every sphere of information technology and technical innovation. Following are list of few services which google offer. 1. Google Search- web search engine and Google's core product. It receives over 3 billion search queries per day through its 189 regional level domains. Growth remains stagnant. 2. YouTube- Number one Video application in the world. YouTube is a source of entertainment for millions of people around the world. Company added new features every year. 3. Gmail (also termed Google Mail) - Very strong market share position, known for its abundant storage, intuitive search-based interface and elasticity. Scope of innovation are not more. 4. Android - Linux-based operating system for mobile devices such as smartphones and tablet computers by Google and the Open Automotive Alliance. Updated version is coming every year. 5. Google Chrome - The most popular web browser in the world. Google is searching for advance alternative for it. 6. Picasa - Photo organization and editing application. Closed March 15 and replaced by Google Photos. 7. Google TV - Smart TV platform based on Android. Discontinued and replaced by Android TV in June. 8. Google Classroom - Content management system for schools that aids in distribution and grading of assignments and providing in-class communication. Scope of growth are high. 9. Google+- A Social-Networking Service and Google's core product. Created by Google in 2006. Closed in 2019 In April10. Google Docs Editors - A productivity office suite with document collaboration and publishing capabilities. Tightly integrated with Google Drive. Scopes are high but still not accepted by huge market. Discussion Questions Q)1. What is Blue Ocean Strategy? Do you believe that google is following Blue Ocean Strategies? Give three reasons for your answer with reference to above case. Q2. On the basis of above information develop the BCG Matrix for above 10 products of google with one line justification for each product