Section A: Compulsory Question. Answer all. (30 Marks) Extant research identifies older adults have different perceptions towards social networking technology. Based on the article, Catching silver consumers in China: An integrated model of Chinese older adults' use of social networking technology" by Jin Su and Xiao Tong: a. Discuss any three (3) strategies that online companies can use to increase engagement among older customers through social networking technology. Provide example of online company in your explanations. (15 marks) b. You are recently appointed as a marketing manager in a travel agency company. One of your staff suggested using the hedonic approach to attract older customers. Based on the article, is it a good strategy to use a hedonic approach among older customers? Justified your answer. (15 marks) Section B