Section A: Environmental Analysis (Micro and Macro)-10 marks Micro Environment: Identify and evaluate the internal and immediate external environment of the business. This includes stakeholders such as customers, suppliers, competitors, intermediaries, and the company itself. Macro Environment: Analyse external forces using the PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal). Use real-life examples and data related to the chosen business. Marks Distribution: Micro Environment Analysis -4 marks Macro Environment Analysis (PESTEL)-6 marks Section B: Market Segmentation, Targeting, and Positioning -8 marks Define and describe the customer segments served by the business (demographic, geographic, psychographic, behavioural). Identify the targeting strategy adopted (e.g., undifferentiated, differentiated, concentrated, micromarketing). Explain the positioning strategy, using a positioning map if applicable, and include the brand's unique selling proposition (USP). Marks Distribution: Segmentation -3 marks Targeting Strategy -2 marks Positioning Strategy -3 marks Section C: Marketing Planning Strategies -8 marks Discuss the business's current marketing mix strategies (Product, Price, Place, Promotion). Provide recommendations for improvement or innovation in the marketing strategy in response to environmental changes or competitive pressures. Marks Distribution: Current Marketing Strategy Analysis -4 marks Strategic Recommendations -4 marks Section D: Report Presentation -4 marks Structure, flow, and professional presentation of the report Use of images, graphs, tables, or diagrams to support analysis Adherence to formatting guidelines, spelling and grammar Section E: Referencing -Use of credible sources (journals, books, company reports, news articles) Correct use of Harvard Referencing Style in-text and in the bibliography