Section A - Multiple Choice: 30 marks (15 Questions @ 2 marks) TYPE your answers in the answer book provided 1. Services tend to be less standardized and uniform than goods. This is an example of a. perishability b. intangibility c. inseparability d. heterogeneity 2. is the act of obtaining a desired object from someone by offering something in return a. Valuation b. Exchange C. Market offering d. Confiscation 3. Which of the following brands most likely requires heavy advertising to be set apart from similar products? a. Undifferentiated brands b. Specialty brands c. International brands d. Mature brands 4. Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to counteract competitive responses. Kellogg's is in the stage of the product life cycle. a. introduction b. growth c. maturity d. decline