SECTION A- SHORT ANSWER QUESTIONS [40 MARKS] Answer all questions in this section.

QUESTION 1 [10 MARKS]

a. What is strategic planning? (2 marks)

b. Name and explain, using examples of your choice, any four (4) advantages of using the process of strategic planning (8 marks)

QUESTION 2 [10 MARKS]

Firms use the generic strategies to decide where to compete in the market. Below is a competitive advantage model by Michael Porter (1998). Determine / place each of the cars below on the appropriate quadrant using their competitive strategy as a basis of your answer. For each choice / answer, provide a brief explanation. (BMW, Subaru, VW, Suzuki) (10 marks)

QUESTION 3 [10 MARKS]

a. Lesedi General Dealer has been the sole supermarket in Otse. Recently, two strong competitors (Choppies and Spar) have set up shop in different locations within the village. Given the slow growth as a result of the Covid pandemic, determine an appropriate grand strategy and justify its selection. (5 marks)

b. You are an executive of an Internet Service Provider (ISP) and since the pandemic, you have noted increased demand, stable market share and increased revenue. The costs of running and maintaining an ISP are high. Using the BCG matrix, classify this Strategic Business Unit (SBU) and determine an appropriate strategic choice. (5 marks)

QUESTION 4 [10 MARKS] The Botswana Insurance Holdings Limited (BIHL) group is a Botswana Stock Exchange (BSE) listed company. It houses within its portfolio the Botswana Life, Botswana Insurance Company (BIC) among others. Using this as reference and giving appropriate examples, differentiate the following levels of strategic planning.

a. Corporate (4 marks)

b. Business (3 marks)

c. Functional (3 marks)