Question: Section A - Short Answer Questions Each question is worth 30% of the total exam marks. Answer two questions only from this section. A1) What

Section A - Short Answer Questions Each question is worth 30% of the total exam marks. Answer two questions only from this section. A1) What are the major differences between a marketing orientation and a selling orientation? A2) What is Ansoff's product/market expansion grid model? Draw the matrix to illustrate the meaning of the model. 1 Compared with individual buyers, what are the main characteristics of business buying behaviour? At least explain five points. G A3)

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