Question: SECTION A: STRUCTURED QUESTIONS (60 MARKS) ANSWER ALL QUESTIONS QUESTION 1 Sleep sideways It's good not to be home HYATT REGENCY Value propositions: the Hyatt

SECTION A: STRUCTURED QUESTIONS (60 MARKS) ANSWER

SECTION A: STRUCTURED QUESTIONS (60 MARKS) ANSWER ALL QUESTIONS QUESTION 1 Sleep sideways It's good not to be home HYATT REGENCY Value propositions: the Hyatt regency brand declares that sometimes "It's good not to be home." Its ads highlight the joys of business travel and staying at a Hyatt regency hotel. Courtesy Hyatt Corporation. Photograph Richard Schultz-2015. Talent: Dean West. Based on the poster above, explain your understanding of the value propositions. (10 Marks)

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