SECTION A

There are TWO $(2)$ questions in this section. Read Article $1.$ Answer ALL questions in the answer booklet, based on Article $1.$

$1.$ Suggest a target market for the 'dragon head' bamboo plant. Elaborate on FOUR $(4)$ of the criteria for effective segmentation that makes the target market you choose will benefit the most in terms of return on investment to the sellers, such as Ng Kok Yeo and Ng Meng Hak

$(20$ Marks$)$

$2.$ Describe TWO $(2)$ consumer behaviour factors that influence consumers to purchase the

"dragon head' bamboo plant.