Question: There is only ONE (1) section in this question paper. (60 MARKS) There are TWO (2) questions in this section. Answer ALL questions in the

 There is only ONE (1) section in this question paper. (60

There is only ONE (1) section in this question paper. (60 MARKS) There are TWO (2) questions in this section. Answer ALL questions in the Answer Booklet. Question 1 (33 Marks) a) Identify and briefly explain any TWO (2) elements in marketing environment related to the pasta sauce business like Adabi. (6 Marks) b) Discuss how TWO (2) factors in 1(a) can give advantage to Adabi in their business performance? (6 Marks) c) The type of products that a consumer needs to buy influences their purchasing decision. Identify and explain TWO (2) types of consumers' buying decision behavior when buying Adabi's pasta sauce. (6 Marks) d) Explain FIVE (5) buyer decision making process in purchasing Adabi's pasta sauce. (15 Marks)

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