Section A4: Long Question Provide your answers, if possible, inside of the box below. Points assigned to each question are specified separately. 1 . Mr. Sunbucks, a marketing analyst, mistakenly put a coffee stain on the price elasticity matrix for the three orange juice brands: Tropicana, Minute Made, and Private Label (hereafter TP, MM, and PL, respectively). He is supposed to report the price elasticity matrix to his supervisor one hour later. So, he has no choice but to recalculate three price elasticities, because they are completely unreadable and he can not recall the original numbers. The price elasticity matrix is given as follows. TP MM PL TP -3 2 1 MM 1 Blank 1 Blank 2 PL 0.6 Blank 3 -4 Note that the cells in the matrix should be interpreted as the percentage change in the column brand's demand (or quantity sold) due to a percentage change in the row brand's price. In addition, the regression outcomes Mr. Sunbucks originally used to compute price. elasticities are given as follows. Dependent Variable Intercept Price TP PriceMM PricePL Regression #1 Sales TP 2,400 -1,500 625 500 Regression #2 SalesMM 640 400 -875 600 Regression #3 SalesPL 1,920 300 200 -2,000 Note that each row represents a separate regression mode! in which the variable in the second column is regressed on intercept and prices of all three brands. The estimates are given in the third~sixth columns. Lastly, the average sales (in terms of units sold) and price of all three brands are given as follows. TP MM PL Average Sales 1,000 400 600 Average Price $2 $1.6 $1.2Section A4: Long Question Provide your answers, if possible, inside of the box below. Points assigned to each question are specified separately. 1 . (Continued) c) Compute "Clout" of MM and "Vulnerability" of PL (You don't have to show how to compute them). Clout of MM (1 point): Vulnerability of MM (1 point): d) Which brand has the highest brand equity/power? Answer this question using each of the following six criteria. Simply provide a name of the product in the blank below. Each blank is worth of 1 point. Criterion Brand with the lowest equity/power Average Sales Average Prices Baseline Sales (Intercepts) Own Price Elasticities Clouts VulnerabilitiesSection A4: Long Question Provide your answers, if possible, inside of the box below. Points assigned to each question are specified separately. 1. (Continued) a) Fill Blank 1, 2, and 3 using the information given in the previous page. Blank 1 (1 point): Blank 2 (1 point): Blank 3 (1 point): b) Which brand is TP mainly competing with? Explain using cross price elasticities in the price elasticity matrix TP's main competitor (1 point): Explain (2 points)