Section A-C: Compulsory questions.

Section D: Choose one question.

Section A (8marks)

1. Customers, channels and partners are related to

1. Relationship marketing
2. Integrated Marketing
3. Internal Marketing
4. Socially responsible marketing

2. The marketing concept that states, Consumer will buy goods that are available and highly affordable is

1. The product concept
2. The production concept
3. The selling concept
4. All

3. Which one of the following is not a requirement for effective segmentation?

1. Measurable
2. Accessible
3. Dependable
4. Substantial

4. __________________ is also known as markets-of-one marketing.

1. Local marketing
2. Niche marketing
3. Differentiated marketing
4. Individual marketing

5. The label which represents the products quality with a letter, number or word is

1. Grade label
2. Brand label
3. Descriptive label
4. None

6. Bandages, batteries, flashlights etc. are examples for

1. Staple items
2. Emergency items
3. Impulse items
4. All

7. Setting a low initial price for a new product to attract customers is called

1. Market penetration pricing
2. Market skimming pricing
3. Market Segmentation pricing
4. None

8. Selling goods and services to ultimate consumers over the internet is

1. Direct selling
2. E-Retailing
3. Telemarketing
4. Kiosks

Section B

II. TRUE OR FALSE STATEMENTS (6 x 1 = 6 Marks)

(Please darken [ the correct answer box)

1. The flow of money is from market to industry in a simple marketing system.

2. Mass marketing ignores market differences to market products.

3. Shopping products can be purchased with a minimum effort.

4. Secondary package is the immediate container of a product.

5. Commercialization means introducing a product into the market.

6. Cash discount is given to customers on buying large quantities.

Section C

SHORT ANSWER QUESTIONS (4 x 4 = 16 Marks)

1. What is Sales promotion? Explain any three Business to Consumer sales promotion techniques.

2. Explain the elements of marketing mix.

3. What are distribution channels? Explain the three levels of distribution intensity.

4. Briefly explain the stages of Product Life Cycle.

Section D

LONG ANSWER QUESTIONS. ( 14 Marks)

1. What is wholesaling? Explain any six channel functions of a wholesaler. (1+6=7 Marks)

2. Explain the process of personal selling

With Best Wishes