Section B (20 Marks) Case-let (Compulsory) (Focus on LO3 and L04) Lucid Motors Inc, a leading US based all electric automobile manufacturer based at Newark, California, USA. The company focuses on manufacturing all electric automobiles for different segments such as passenger vehicles, commercial vehicles, internal transportation vehicles (used with in the campus) etc. However, the company focuses most of its production on passenger vehicles i.e. 50% and rest 30% focuses on commercial vehicles and 20% focuses on internal transportation vehicles. The company focuses on launching 6 major models belong high medium and low income consumers. The year 2019 and early 2020 witnesses the major influx of all electric vehicles from world's major leading automobile manufacturers such as Mercedes Benz, Daimler Chrysler, Fiat, BMW, Volvo, KIA, Hyundai, Toyota etc. to name a few. All the major players focus on launching models catering different segment of consumers such high, medium and low. Such influx of new models would lead to stiff competition in all electric car industry which once ruled by the likes of TESLA. Now, the new models would end the domination of the markets by the companies like TESLA and would leave the market open for all the companies to fight for the market share. Since the Lucid Motors is relatively a smaller unit as compared to the major automobile players, it decides to identify new and niche markets to sell its new models of all electric cars. While scouting for different potential markets to commence its journey, it finds Asia would be the best destination for commence its business. Whilst searching for multiple destinations to commence its business in Asia, it identifies UAE would be the ideal destination to start its journey in Asia considering its epic center position among other GCC countries. Moreover, it houses almost all the leading automobile companies including TESLA with all electric car options. Besides, UAE has diversified population mix from all over the world which would enable Fortune to test its models which is equivalent to launching all over the world. However, considering the competition and number of players in UAE market Fortune needs to have full proof marketing strategies and excellent marketing plan to commence its business in UAE. Therefore, you need to help the company evaluate different marketing strategies (Ps of marketing) and suggest suitable marketing mix to achieve successful journey in UAE and rest of Asia. Especially, the company needs to decide on the type of pricing strategies it should implement considering the diversified mix of population in UAE. Also, the company needs to work on the innovative marketing techniques to focus on the target consumers, and endeavor to provide end to end marketing solutions. Also, you need to help the company prepare effective marketing plan for its successful launch of new models of car. Along with you need to identify new and innovative marketing techniques related to pricing, promotion, distribution and other aspects in order to provide competitive edge to Fortune to have win over the competition https://www.lucidmotors.com/company/ Evaluate different marketing strategies (Ps of marketing) and suggest marketing mix to Lucid Motors to successfully launch its new models of cars in UAE and develop an effective marketing plan to successfully launch new models of cars in UAE (10 Marks) (10) Evaluate different innovative and contemporary marketing techniques available and suggest suitable innovative marketing techniques for Lucid Motors to gain a competitive edge over other competitors (10 Marks)